Susan Irving new CMO for Kruger Products

January 22, 2020

By: The Working Forest Staff

Nancy Marcus to retire as CMO effective March 1, 2020; Susan Irving formerly of PepsiCo to become new CMO for Kruger Products

MISSISSAUGA, CNW- Nancy Marcus joined Kruger Products in 2001 as vice president of Marketing and became a key member of the executive team where she has been focused on building the company’s brand portfolio and marketing capabilities. She was appointed to CMO of North America in May 2018.

Nancy Marcus, retiring CMO, Kruger Products (CNW Group/Kruger Products L.P.)

“Nancy has achieved many accomplishments and received numerous accolades throughout her career, and will be best remembered for her leadership and strategic brand transition resulting in the launch and significant growth of Cashmere and SpongeTowels, two of Canada’s most loved tissue brands, said Dino Bianco, chief executive officer of KPLP.  “On behalf of the Company and of all its employees, I would like to sincerely thank Nancy for her exceptional contributions to our success and recognize her career as one of Canada’s top marketers. Nancy’s leadership will be missed, and I wish her much happiness in her retirement,” added Bianco.

Susan Irving is an accomplished, award-winning senior marketing executive with over two decades of experience leading many successful and well-known brands at Warner-Lambert, Coca-Cola and PepsiCo. She has a strong passion for brands and building high-performance teams. She is a strategic business leader with experience that spans across all aspects of business management and consumer marketing including brand strategy; advertising and communications; P&L management; media planning; digital; social media; innovation; consumer insights; as well as sports and event marketing. Most recently at PepsiCo Foods Canada, Susan was the Senior Marketing Director for the Quaker Nutrition portfolio. During her 15 years at PepsiCo, she held several progressive roles including leadership of a Global Snacks team and has worked on key brands such as Doritos, Cheetos, Lays and Sun Chips.

Susan Irving, new CMO, Kruger Products (CNW Group/Kruger Products L.P.)

“We are very pleased to welcome Susan to the Kruger Products team as chief marketing officer. She has extensive CPG experience and the strategic acumen to lead Kruger Products brands to further growth and connection to our consumers,” Bianco added. In her new role, Susan will lead the marketing team and be responsible for the vision, strategic direction and performance of all Kruger Products brands and marketing activities in Canada and the United States. She will also be a key member of the Company’s Executive Team.

“I am thrilled to be joining Kruger Products to lead consumer marketing across North America at such an exciting point in the company’s growth and expansion plans,” according to Irving. “Kruger Products has tremendous industry respect. I look forward to driving the marketing agenda forward with such dominant consumer brands and a strong team.”

Susan joined Kruger Products in early January 2020 and will work with Nancy over the next few months to ensure a smooth transition.

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