Cascades launches new brand

March 26, 2019

By: The Working Forest Staff

KINGSEY FALLS, QC, CNW — Cascades, has unveiled its new brand for retail solutions: Cascades IMGN retail solutionsTM.

The diverse IMGN portfolio comprises POS, displays, consumer and shelf-ready product packaging, all of which used to improve in-store brand impact. The total offer includes high-resolution colour printing via flexography, lithography and digital.

“Cascades IMGN is the result of major investments, in both Canada and the United States, to acquire cutting-edge technology — and of the exceptional work done by our teams. Backed by a diversified, integrated range of products, this new brand offers a wealth of solutions for the most challenging needs of customers and distributors who want distinctive brands, personalized consumer experiences and high-quality colour printing,” said Mario Plourde, Cascades President and Chief Executive Officer.

The name IMGN, a contraction of the word Imagine, embodies several qualities of Cascades IMGN retail solutionsTM: its ability to create products that stand apart, the ingenuity of its teams and the infinite possibilities of the solutions it offers customers through a simple, reliable process.

“Our packages don’t just protect the products they contain, they’re also a source of infinite creative possibilities for capturing the consumer’s attention. They’re custom-designed and manufactured using the highest industry standards in order to attract interest and create the desired impact. The Cascades IMGN retail solutionsTM team will help you send a powerful message to consumers through innovative, environmentally friendly solutions,” said Charles Malo, president, and chief operating officer of Cascades Containerboard Packaging.

 

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