Canada’s First Coast-to-Coast Heavy Equipment Digital Showcase to Launch

December 1, 2020

By: The Working Forest Staff

Saint John, NB – As the producer behind major trade events like the National Heavy Equipment Show (ON), the Canada North Resources Expo (BC), Expo Grands Travaux (QC), the Atlantic Heavy Equipment Show (NB), TRUXPO and the Pacific Heavy Equipment Show (BC), Master Promotions Ltd. has enjoyed bringing live events to the masses for close to five decades. 

Unfortunately, the Covid-19 pandemic continues to affect travel and large gatherings. Given the volume of attendees that these trade events routinely attract, face-to-face events are no longer an option in many cities across Canada. To best support their exhibitors, attendees, sponsors, and partners, Master Promotions Ltd. is launching a new Canadian Heavy Equipment Showcase, intended to safely bridge the gap until in-person events can be held. We are still working towards some 2021 live events.

The Canadian Heavy Equipment Showcase is an online platform designed to allow users to browse exhibitors from each of the shows mentioned above in one unique location. Exhibitor listings are searchable by company name or by category, and include detailed company information, photos, videos, product highlights, and any special offers or promotions they choose to feature. Users can easily connect by clicking email, website, and social media buttons. 

“We know that many companies rely on these events to advance business opportunities and strengthen professional connections,” said Mark Cusack, National Show Manager with Master Promotions Ltd. “We don’t believe these trade shows can be adequately captured in a virtual setting, so we’ve been working diligently to deliver another solution to connect industry professionals and support the heavy equipment community.”  

The Canadian Heavy Equipment Showcase will be available for a limited time– from Monday, March 1 through Monday, May 31. This represents a significantly expanded timeframe from the typical two-day event, and lets users take their time to easily peruse the exhibitor database from the comfort and safety of their own home. The platform features a variety of exhibitor categories – from aerial lifts and aggregates to vocational trucks and wheel loaders.  

Those who would normally attend any of Master Promotions’ heavy equipment shows across the country are encouraged to visit the Canadian Heavy Equipment Showcase website to sign-up for email updates with the most current information as well as an opportunity to win door prizes and other giveaways.

For additional details, follow the portfolio of heavy equipment shows on Facebook: 

Exhibitor Inquiries: 

Mark Cusack, National Show Manager 
Master Promotions Ltd. 
[email protected]  

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